- The Fund

We invest in groundbreaking companies, fueling the next generation of business solutions. Our expertise goes beyond just funding, we nurture innovation in-house with Passbook Studios, allowing Athletes and Creators to launch their own disruptive companies.

Fortune requires leverage. Business leverage comes from capital, people, and product. You can create software and media that work for you while you sleep.

Naval Ravikant, Co-Founder of Angelist

How We Invest - Passbook Cartel gets first look into athlete led businesses

Through three seperate investment avenues, we empower high-growth companies to thrive.

  • First Check
    At the Pre-seed level we are the first check in through our Studio model
  • Lead Investor
    We Lead investments into Seed and Series A companies
  • Co-Investor
    We follow on our investments in Series A rounds and beyond

Our Areas of Interest

We are dedicated to identifying and investing in visionary entrepreneurs with groundbreaking startups who are shaping the future and driving innovation in these rapidly evolving industries.

  • Software is eating the world, and we are at the forefront of this digital revolution. We back exceptional founders building software solutions that optimize processes, enhance productivity, and unlock new possibilities across industries.
  • Fintech is ripe is disrupting the financial industry, and we back entrepreneurs leveraging cutting-edge technologies to democratize access to financial services. Our fintech investments target startups revolutionizing payments, lending, investing, and insurance.
  • Consumer Tech is reshaping integral parts of peoples lives. Our portfolio includes visionary companies poised to define the next era of consumer behavior.
  • Sports Tech is transforming the way athletes train and fans connect with their favorite teams. From performance analytics to fan engagement, we invest in startups driving innovation across the sports industry, creating billion-dollar opportunities.
  • Media Tech lies at the intersection of content, technology, and user experience. We seek out media tech pioneers developing immersive, personalized, and interactive platforms that captivate audiences in entirely new ways.
  • Artificial Intelligence is the driving force behind the next wave of technological breakthroughs. Our AI investments focus on companies applying machine learning, natural language processing, and computer vision to solve complex problems and create unparalleled value.

Build your idea with world class entrepreneurs and tastemakers